Programmatic Media

Conde Nast Unveils New Programmatic Options
A little over one month after Evan Adlman joined Conde Nast to lead its programmatic push, the high-end magazine publisher has unveiled a suite of new programmatic sales capabilities at a meeting with media buyers on Wednesday, according to "Ad Age," which first reported the news. ... Read News

How To Spot Anxiety And Stress In Children
In most cases, fear and anxiety and stress in children change or disappear with age. While some kids might be more sensitive to some media content than others -- what's scary or upsetting for one child might have no affect on another ... Read Article

Varick Media Management Partners With Zemanta
Programmatic advertising company Varick Media Management announced today its integration with Zemanta, a native DSP. With this partnership, Varick will be able to purchase native ads programmatically across ... Read News

Programmatic Monetization Platform - KeyPoint Media
Programmatic Monetization Platform Bringing RTB Solutions to Partners Around the Globe KeyPoint Media is a next-generation media group with flexible, state- ... Retrieve Full Source

programmatic Creative - CPXi
Programmatic media. Programmatic Creative enables advertisers of any size to use technological solutions to manage and streamline the development of thousands of variations of an ad in a small period of time efficiently, and in many cases, for free. ... Fetch Content

Programmatic Advertising Opportunities For - TVB
5 Programmatic Overview Programmatic buying has been the most hotly debated topic in the traditional media ecosystem this year. It is also one of the most misunderstood. ... View Document

Net Use Command (Examples, Options, Switches, & More)
The net use command is used to manage shared resources. Learn more about the net use command and see several net use command examples. ... Read Article

PROGRAMMATIC BUYING ROUNDUP - Emarketer.com
September 2015 This year, 55% of US digital display ad spending will go toward programmatic ads. Whether you’re on the buy or sell side of display ads, programmatic has ... Access Doc

Programmatic: The Evolution Of Media Buying (Infographic From ...
The way we buy and sell media has fundamentally changed. Programmatic buying has graduated from being an experimental technology to a must-have in marketers' and media publishers' toolkit. ... Access Doc

IAB Releases Programmatic Fee Transparency Calculator For Media Buyers & Publishers
The Interactive Advertising Bureau today released the IAB Programmatic Fee Transparency Calculator, a first-of-its-kind tool that advertisers, agencies, and publishers can use to analyze the costs of ad technologies and services that are commonly applied within programmatic executions. ... Read News

Programmatic Branding - MediaMath
Market Data / Supplier Selection / Event Presentations / User Experience Benchmarking / Best Practice / Template Files / Trends & Innovation ! Programmatic Branding ... Doc Viewer

Programmatic Media Kit 2015 - Independent News & Media
Programmatic Media Kit 2015. 60m PI 5m UU 432k 83m PI 9m UU 526k Programmatic Value High Quality Content Transparency Cross Device Opportunities Target Audience Customised Deals Viewability Dedicated Programmatic Team . Adexchanges we work with. Visibility ... Doc Retrieval

Get Into Advertising
Advertising Media Director Career Profile 5. Advertising Account Executive Career Profile About.com; About Money; Advertising. . . Freelancing; Getting Started as a Freelancer; How To Break Into Advertising Via TV. What You Need To Know To Get Your First Ad Job Through TV. Get Into ... Read Article

Programmatic Advertising & The B2B Marketer
Programmatic Advertising The B2B Marketer 2015 Benchmarks, Budgets and Trends. Rich Media Mobile Display Sponsored Content Re-targeting Video Standard Display Search INTRODUCTION The digital advertising community has been abuzz about programmatic advertising. ... Fetch Here

WHITE PAPER THE BASICS OF PROGRAMMATIC - Dwamedia.com
PROGRAMMATIC BASICS 2 What is Programmatic? In the world of digital advertising, programmatic is a way of buying and selling media in real time using automated technology. ... Access Full Source

Demystifying Programmatic Buying - VivaKi
Verify that your brand is safe. Work with vendors who can help you screen undesirable sources and sites. Insist on full visibility into targeting and media placements. ... Fetch Document

TM - Netnatives.com
Definitions of Programmatic Media The simplest definition: ... Get Content Here

Programmatic: The Death Of Creativity? - YouTube
Some believe that programmatic marketing boils down to a set of algorithms that entirely remove creativity from the process. Does programmatic marketing mark the end of creative advertising? ... View Video

PROGRAMMATIC MEDIA BUYING 101: LEVERAGING ... - Adroitdigital.com
Programmatic Media Buying 101: Leveraging the Latest Ad Technology to Transform Your Marketing Efforts adroitdigital.com To help illustrate further, recall the days when stocks were traded via phone and ... Content Retrieval

VisibleWorld - Wikipedia, The Free Encyclopedia
Visible World is a New York media company. Founded in 2000, it was the first provider of nationwide addressable TV advertising technology. Their programmatic TV platform is used for programmatic TV sales, including by their subsidiary AudienceXpress which was launched in 2013. ... Read Article

Agency Trading Desks - AdExchanger
Demand-side platform (DSP) and other audience buying technologies; manages programmatic, bid-based media mobile, social media, and search. Agency trading desks may also be buying digital out of home and addressable television in some very limited instances. 2 Agency Trading Desks ... Fetch Full Source

PROGRAMMATIC PLAYBOOK 2015 - IAB Australia
PROGRAMMATIC PLAYBOOK 2 Contents The Programmatic Lowdown 4 Programmatic in 2015: 3 Resolutions for Brands 7 Programmatic Video: The what, where, how and why 11 ... Fetch Document

The Fundamentals Of Programmatic Buying SRDS.com © 2014 ...
2 The Fundamentals of Programmatic Buying SRDS.com © 2014 Kantar Media P rogrammatic is changing the face of online advertising, and it’s also the cause ... Fetch Here

PROGRAMMATIC ADVERTISING WITH - media.multiview.com
PROGRAMMATIC ADVERTISING WITH The buzz-word everyone uses and so few understand. There’s a lot of hype behind the term, so let’s discuss why. ... View Full Source

Media Kit Programmatic - Xad.com
Without accurate location intelligence, mobile impressions are wasted. xAd SmartLocationTM technology listens, vets and filters real-time mobile ... Visit Document

Case Study Mercedes-Benz Programmatic Rich Media
Case Background Case Study Mercedes-Benz Programmatic Rich Media MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING 1 For many enthusiasts, a car isn’t just a vehicle; ... Get Document

2015 Programmatic Media Kit - Triad Retail Media
Programmatic on Sears – Data + Media Source: Sears Holding Corp. Internal stats for 20121 2 REACH Over 20MM unique visitors per month. More than ... Retrieve Content

A WINTERBERRY GROUP WHITE PAPER OCTOBER 2015
A WINTERBERRY GROUP WHITE PAPER OCTOBER 2015 WITH THE SUPPORT OF IN PARTNERSHIP WITH © 2015 Winterberry Group LLC. 2 programmatic media as the data use case offering the highest potential to deliver new value over the coming years ... Fetch Here